by Jan Buencamino | Sep 30, 2025 | Blog
How to Craft an Irresistible Offer (Without Racing to the Bottom) A discount grabs attention. An irresistible offer drives action. Here’s how to build offers that convert without slashing margins: 3 Keys to an Irresistible Offer 1️⃣ Add Value, Don’t Just Subtract...
by Jan Buencamino | Sep 28, 2025 | Blog
Brand awareness doesn’t always show up as direct conversions — but that doesn’t mean it isn’t working. Here are a few ways to measure awareness more meaningfully: • Reach & Impressions – Are more people seeing your content over time? • Engagement Quality –...
by Jan Buencamino | Sep 26, 2025 | Blog
Tracking brand awareness isn’t just about direct conversions. 📊 Even if someone doesn’t click “Buy Now,” your brand may still be winning mindshare. Here’s how to measure awareness: ✅ Social Reach & Impressions – Are more people seeing your content? ✅ Engagement...
by Jan Buencamino | Sep 24, 2025 | Blog
Want to amplify your marketing results? The secret lies in integrating multiple channels! When your social media, email content, and ads all work together, you create a powerful, unified message that resonates with your audience! Integrating various marketing channels...
by Jan Buencamino | Sep 22, 2025 | Blog
Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise Great marketing isn’t just about ideas—it’s about resilience. Before we launch any campaign, we pressure-test it by asking: What if things don’t go as planned? ✅ What happens if the budget...
