by Jan Buencamino | Sep 20, 2025 | Blog
In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track. Why? Because not every number tells the full story. For example: • Likes can signal reach, but they don’t always translate into meaningful...
by Jan Buencamino | Sep 18, 2025 | Blog
The word “free” boosts conversions — but only in the right context. ✅ Free shipping ✅ Free trial ✅ Buy one, get one free Why do these work? Because they reduce friction and increase perceived value — without sounding like a gimmick. But outside these contexts? “Free”...
