Why We Start Every Campaign With a ‘Worst Case Scenario’ Exercise
Great marketing isn’t just about ideas—it’s about resilience.
Before we launch any campaign, we pressure-test it by asking: What if things don’t go as planned?
✅ What happens if the budget underperforms?
✅ What if engagement is lower than expected?
✅ What if the message is misunderstood?
By walking through these “worst case” situations first, we build smarter strategies that:
-Protect your investment
-Ensure flexibility to pivot
-Keep your brand reputation intact
Because real growth isn’t about avoiding risk—it’s about being prepared for it.
📊 Want campaigns built to perform (even under pressure)? Let’s talk
#MarketingStrategy #CampaignPlanning #ResilientMarketing #SmartGrowth #MarketLeverage