In marketing, more data isn’t always better. Sometimes the smartest thing we can do is decide which KPIs not to track.
Why? Because not every number tells the full story. For example:
• Likes can signal reach, but they don’t always translate into meaningful engagement.
• Impressions show visibility, but without context, they don’t show true impact.
• Clicks bring traffic, but without quality, they don’t drive growth.
By being selective, we keep our dashboards focused on what matters most: ROI, customer value, and long-term outcomes.
Sometimes less really is more.
#MarketingStrategy #KPIs #SmartData #BusinessGrowth