Shane Hackett

“Boring” industries don’t exist — only untold stories.

“Boring” industries don’t exist — only untold stories. Even the most traditional businesses need marketing that makes people feel something. Great marketing turns complexity into clarity, and clarity into trust. If your product solves a real problem, your message deserves to be heard. 💡 Every industry has a story worth sharing. Let’s make yours stand […]

Happening Today — Oct 22 @ 6 PM ET (5 PM CT)!

Join J. Bradley Hilton and the Vatom team for an exclusive live webinar on how Vatom is transforming digital engagement with Web3 + DeFi. What you’ll get: • Why Hilton invested • How global brands use Vatom today • A look at an exclusive investment window Reserve your spot now ➜ https://www.vatom.com/webinar #Vatom #Hilton #Webinar […]

Visual Storytelling

Did You Know? People remember 65% of visual content—but only 10% of text after 3 days. That’s the power of visual storytelling. Infographics, videos, diagrams—they don’t just look good, they stick. 📊 If your message isn’t visual, it’s probably forgettable. 🧠 Want content that lasts longer than a scroll? Make it visual. #ContentMarketing #VisualStorytelling #MarketingTips […]

Native Advertising: Blending Ads Seamlessly with Content

Native Advertising: Blending Ads Seamlessly with Content 📰✨ In a world where consumers skip, block, and ignore traditional ads, Native Advertising is the game-changer! Instead of disrupting the user experience, it blends seamlessly with the content they already love. ✅ What is Native Advertising? It’s paid content that matches the look, feel, and function of […]

What Would Happen If You Paused All Your Ads for 2 Weeks?

What Would Happen If You Paused All Your Ads for 2 Weeks? Would sales drop? Would organic traffic carry the weight? Would your brand momentum stall—or would nothing happen at all? 💡 If you’re not sure… that’s a problem. Ad dollars shouldn’t just keep things afloat—they should amplify what’s already working. If pausing ads tanks […]

Why the Order Matters More Than You Think

Messaging First, Targeting Second — Why the Order Matters More Than You Think Most marketers obsess over targeting. But if your message doesn’t resonate, it doesn’t matter who sees it. 🎯 Great targeting with weak messaging = wasted budget. 📢 Great messaging with average targeting = engagement, curiosity, and conversions. Your message is your hook. […]

The Case for Slow Marketing in a Fast-Scrolling World

The Case for Slow Marketing in a Fast-Scrolling World In a world obsessed with clicks, trends, and instant gratification, slow marketing dares to do something radical: It listens. It builds trust. It plays the long game. While others chase vanity metrics, slow marketers focus on value, consistency, and authentic connection. It’s not about being everywhere—it’s […]

Affiliate Marketing: Grow Smarter, Not Harder

Affiliate Marketing: Grow Smarter, Not Harder What if you could turn your biggest fans into your best sales team? That’s the power of affiliate marketing. Here’s why it works: 🤝 Partnerships Pay Off – Collaborate with influencers, creators, and industry pros who already have trust with your target audience. 📈 Performance-Based Growth – You only […]

Call-to-Action Examples That Actually Drive Clicks

Call-to-Action Examples That Actually Drive Clicks Your content can be brilliant—but without the right CTA, it stops short of conversion. 💡 Great CTAs don’t just tell people what to do—they motivate them. Here are a few that outperform the basics: ✅ “See how it works” → curiosity-driven ✅ “Get your free strategy audit” → value-based […]

How MarketLeverage Helps You Win in Marketing

How MarketLeverage Helps You Win in Marketing Struggling to stand out in a crowded market? That’s where MarketLeverage comes in. We help businesses like yours: 📊 Turn Data into Decisions – No more guessing. We track what works so your budget goes further. 🎯 Build Smarter Strategies – From ABM to social funnels, we tailor […]